Introducing ClariFruit

ClariFruit is disrupting the $2 trillion Fresh Produce supply-chain by providing the world's first automatic quality control (QC) & data analytics platform.


Our software platform is composed of a mobile application that automatically analyzes real-time data about the fresh produce external and internal attributes, as well as a web application analytics dashboard that is uniquely positioned to derive operational insights for our customers' management.

Solution results in an objective, consistent, and cost-effective QC process that not only increases inspector productivity by x3, but also empowers the world's Fresh Produce growers, wholesalers, and retailers to make decisions based on high-quality data, resulting in a better match of quality of fresh produce to customer demand and favorable revenue opportunities 

Our Vision

Revolutionize the Fresh Produce supply-chain from field to fork by transforming it to the digital age and setting up global quality standards

Our Technology & Impact

ClariFruit leverages proprietary image processing technology and wirelessly integrates with 3rd-party industry devices in order to evaluate produce's external and internal attributes. The data is then processed at the cloud by a machine-learning algorithm that compares it to countless previous inspections and grades the quality within seconds. 

Today, growers determine when to pick their produce or its appropriate value based on expensive lab tests or just by guesswork. These methods are extremely inefficient and non-standardized, leading to a yearly loss of approximately 45% of worldwide grown fresh produce.


ClariFruit dramatically changes the way growers, wholesalers, and retailers make their most crucial operational decisions. We are transforming the supply-chain economics by reducing the massive loss of produce and making it accessible to larger and wider populations.

Media & Press Updates

Being an agricultural startup means we operate in a fast-paced world where changes happen often and quickly. We’ve included a media section in order to make sure you don’t miss out on any exciting ClariFruit updates and announcements. If you have any questions about our articles, please get in touch today.

Agricultural Products

Mar 7, 2018

New solution for the loss of ag products

With ClariFruit technology one can measure fruit and vegetable parameters. For example, the fruit’s BRIX, acidity, firmness, dry weight, color, size, stains, variant and more.

Checking Grapes Quality

The Agriculturalist
Feb 15, 2018

The New Technology Solution for the Loss of Agricultural Products

ClariFruit is a startup at a seed stage, introducing a revolutionary yet simple approach for measuring the ripeness of fruits and vegetables.

Checking Tomatoes
Sep 15, 2017

Mobile app helps farmers choose best time to harvest fruits

AclarTech created an app - AclaroMeter - based on a sensor with infrared rays that allows every player in the business to assess the ripeness of fruits and vegetables.

Meet The Team

Our passion for creating meaningful change for clients is what sets us apart. The ClariFruit staff believes in the potential of our great idea, and it truly shows in all of our work. Our team works tirelessly in order to bring you a better tomorrow. To learn about our super stars individually, please have a look below.

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Elad Mardix

President & CMO

Contact Us

We’re happy to hear from you. Contact us today to learn more about our business and how you can benefit from working with us.

You are welcome to join our Beta program. Let us know what fresh produce is your favorite.

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